اخبار و اعلانات

 آمار

تعداد نشریات286
تعداد نشریات سازمان84
تعداد شماره‌ها2,920
تعداد مقالات32,927
تعداد مشاهده مقاله43,412,995
تعداد دریافت فایل اصل مقاله19,889,759
سلیمانی پور, احمد, مهدوی نیا, سید محمد, رشیدی, محمد مهدی. (1402). بررسی تأثیر کیفیت و قیمت محصول بر توسعه صادرات پسته ایران. سامانه مدیریت نشریات علمی, 31(1), 233-254. doi: 10.30490/aead.2023.360229.1470
احمد سلیمانی پور; سید محمد مهدوی نیا; محمد مهدی رشیدی. "بررسی تأثیر کیفیت و قیمت محصول بر توسعه صادرات پسته ایران". سامانه مدیریت نشریات علمی, 31, 1, 1402, 233-254. doi: 10.30490/aead.2023.360229.1470
سلیمانی پور, احمد, مهدوی نیا, سید محمد, رشیدی, محمد مهدی. (1402). 'بررسی تأثیر کیفیت و قیمت محصول بر توسعه صادرات پسته ایران', سامانه مدیریت نشریات علمی, 31(1), pp. 233-254. doi: 10.30490/aead.2023.360229.1470
سلیمانی پور, احمد, مهدوی نیا, سید محمد, رشیدی, محمد مهدی. بررسی تأثیر کیفیت و قیمت محصول بر توسعه صادرات پسته ایران. سامانه مدیریت نشریات علمی, 1402; 31(1): 233-254. doi: 10.30490/aead.2023.360229.1470

بررسی تأثیر کیفیت و قیمت محصول بر توسعه صادرات پسته ایران

اقتصاد کشاورزی و توسعه
مقاله 10، دوره 31، شماره 1 - شماره پیاپی 121، تیر 1402، صفحه 233-254    اصل مقاله (751 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.30490/aead.2023.360229.1470
نویسندگان
احمد سلیمانی پور* 1؛ سید محمد مهدوی نیا2؛ محمد مهدی رشیدی3
1عضو هیات علمی مرکز تحقیقات کشاورزی و منابع طبیعی اصفهان - رئیس بخش تحقیقات اقتصادی اجتماعی و ترویجی
2استادیار- دانشکده مدیریت وعلوم اقتصادی دانشگاه اصفهان
3استادیار موسسه بین المللی انرژی، تهران
چکیده
در حال حاضر بازارهای بین ­المللی غیرنفتی برای کشور از اهمیت زیادی برخوردار بوده و اکثر سیاست‌های اقتصادی کشور در راستای رسیدن به اقتصاد بدون نفت و افزایش صادرات غیرنفتی تدوین شده ­اند. در این راستا یکی از مهم­ترین بازارها، بازار محصولات کشاورزی به خصوص پسته می‌باشد. با این رویکرد پژوهش حاضر به بررسی تأثیر کیفیت و قیمت محصول بر توسعه صادرات پسته ایران پرداخته است. این پژوهش از نظر هدف کاربردی و روش آن توصیفی می­ باشد. جامعه آماری این پژوهش نیز شامل دست اندرکاران چرخه فرآوری تا صادرات پسته می‌باشد که به نحوی در ارسال پسته ایران به بازارهای جهانی در سال 1400-1399 فعالیت داشته ­اند. در این رابطه با مراجعه به انجمن پسته ایران و بخش باغبانی وزارت کشاورزی تعداد 205 شرکت در این خصوص شناسایی و اطلاعات مورد نیاز از طریق پرسشنامه از این شرکت­ها جمع ­آوری شد. در نهایت نیز اطلاعات جمع­ آوری شده با استفاده از مدل‌سازی معادلات ساختاری (SEM) مورد تجزیه و تحلیل قرار گرفت. نتایج پژوهش نشان داد که میان دو متغیر کیفیت و قیمت با توسعه صادرات محصول پسته ایران رابطه مثبت و معنی­دار وجود دارد. همچنین بر اساس نتایج، عامل کیفیت نسبت به قیمت تأثیر بیشتری بر توسعه صادرات پسته ایران دارد. 
کلیدواژه‌ها
توسعه صادرات؛ کیفیت؛ قیمت؛ پسته؛ روش معادلات ساختاری (SEM)
عنوان مقاله [English]
Investigating the effect of product quality and price on the development of Iran's pistachio export.
نویسندگان [English]
Ahmad Soleymani pour1؛ Sayed Mohammad Mahdavi Niya,2؛ Medi Rashidi3
1Academic staff member of Isfahan Agricultural and Natural Resources Research Center - Head of Economic, Social and Extension Research Department
2Assistant Professor - Faculty of Management and Economic Sciences, University of Isfahan
3Assistant Professor, International Energy Institute, Tehran
چکیده [English]
The main purpose of this study was to investigate the relationship between factors related to product and price with the development of Iranian pistachio exports. This research was descriptive and correlational in terms of applied purpose and method. The study population was those involved in the industry in the fields of production, processing and services, trade and packaging and export, which according to the table of Georgia and Morgan, the sample size was equal to 205 people. A researcher-made questionnaire was used in this study to examine the research variables. The face and content validity of the questionnaire was confirmed. In the present study, the content validity of the questionnaire has been estimated using the opinions of supervisors and several thematic experts. Formal validity was also confirmed by several respondents. The reliability of the research questionnaire was calculated by Cronbach's alpha, which was more than 0.7 for all dimensions of the questionnaire. Data analysis was performed by SPSS and Smart PLS software. The results showed that there is a significant relationship between product characteristics and price with export development. The results also showed that the product factor has a greater impact on the development of pistachio exports than price
کلیدواژه‌ها [English]
Export Development, Quality, Price, Pistachio, Structural Equation Modeling (SEM) Method
مراجع
  • Al-Jazzazi, A. and Sultan, P. (2017). Demographic differences in Jordanian bank service quality perceptions. International Journal of Bank Marketing, 35: 275-297. DOI: 10.1108/IJBM-07-2016-0091.
  • Anouze, A.L.M. and Alamro, A.S. (2019). Factors affecting intention to use e-banking in Jordan. International Journal of Bank Marketing, 38(1):  86-112. DOI: 10.1108/IJBM-10-2018-0271.
  • Barmar, N. (2021). Factors affecting the development of pistachio exports (literature review). The Fourth International Conference on Interdisciplinary Studies in Management and Engineering, Tehran.‌ (Persian)
  • Barmar, S., Alimohammadian, M., Sadjadi, S.A., Poustchi, H., Hosseini, S.M., Yasseri, M. (2018). Generalized Structural Equation Modeling (GSEM) and its application in health researches. Journal of School of Public Health and Institute of Public Health Research, 16(1): 51-62
  • Available at http://sjsph.tums.ac.ir/article-1-5624-fa.html. (Persian)
  • Beneke, J. and Carter, S. (2015). The development of a consumer value proposition of private label brands and the application thereof in a South African retail context. Journal of Retailing and Consumer Services, 25: 22-35.
  • Beristain, J.J. and Zorrilla, P. (2019). The relationship between store image and store brand equity: a conceptual framework and evidence from hypermarkets. Journal of Retailing and Consumer Services, 18(6): 562-574.
  • Bogomolova, I.P., Krivenko, E.I., Larionova, A.A., Takhumova, O.V., Eroshenko, V.I. and Zaitseva, N.A. (2019). The role and features of resource-saving processes in modern conditions of managing the national economy and the implementation of state strategic initiatives. Journal of Environmental Treatment Techniques, 7(3): 426-431.
  • Brown, T.A. (2006). Confirmatory factor analysis for applied research. Second Edition. New York: The Guilford Press.
  • Chakma, P. (2014). Customer satisfaction level of Standard Bank Limited. The Internship Report Submitted in a Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration. BRAC Business School, BRAC University.
  • Chi, T. and Sun, Y. (2013). Development of firm export market oriented behavior: evidence from an emerging economy. International Business Review, 22(1): 339-350.
  • Dere Kurdi, H. (2017). Examining the role of packaging in the development of Iran's pistachio industry export. The Second Iranian Pistachio National Conference, Rafsanjan. ‌ (Persian)
  • De Sio, L., Ding, B., Focsan, M., Kogermann, K., Pascoal‐Faria, P., Petronela, F. and Pierini, F. (2021). Personalized reusable face masks with smart nano‐assisted destruction of pathogens for COVID‐19: a visionary road. Chemistry-A European Journal, 27(20): 6112-6130.
  • Gholami Fesharaki, M. (2018). Structural equation model and its application in psychological studies: a review study. Clinical Psychology and Personality Journal, 16(1): 253-265. (Persian)
  • Hoyle, R.H. (2011). Structural equation modeling: concept, issue and applications. New York: The Guilford Press.
  • Huang, H., Liu, S.Q. and Kandampully, J. (2021). Linguistic styles in eWOM. In: Encyclopedia of tourism management and marketing. Edward Elgar Publishing (pp. 60-63).
  • Islam, R., Ahmed, S., Rahman, M. and Al Asheq, A. (2020). Determinants of service quality and its effect on customer satisfaction and loyalty: an empirical study of private banking sector. The TQM Journal, 33(6): 1163-1182. DOI: 1108/TQM-05-2020-0119.
  • Jaiswal, D. and Kant, R. (2018). Green purchasing behaviour: a conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41: 60-69.
  • Karbasi, A. and Aminizadeh, M. (2018). Investigating the factors affecting Iran's pistachio exports with an emphasis on the role of trade sanctions. Agricultural Economics Research, 11(43): 1-22. ‌(Persian)
  • Karbasi, A. and Tohidi, A. (2014). Factors affecting pistachio export. Journal of Agricultural Economics Research, 7(1): 91-112. ‌(Persian)
  • Khosravi Asl, M. (2022). A review of Iran's pistachio exports to Central Asian countries and providing strategies for the development of exports of this product. International Conference on Modern Studies in Management and Entrepreneurship in Iran and Tajikistan. ‌(Persian)
  • Kline, R.B. (2005). Principles and practice of structural equation modeling. New York: The Gilford Press.
  • Li, Y. and Shang, H. (2020). Service quality, perceived value, and citizens’ continuous-use intention regarding e-government: empirical evidence from China. Information and Management, 57(3): 103-197. DOI: 1016/j.im.2019.103197.
  • Li, Y., Yao, J. and Chen, J. (2021). The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic. International Journal of Hospitality Management, 94: 102815.
  • Makiyan, S.N., Mahmoodi, E. and Karimi, H. (2022). Is price discrimination beneficial for Iranian pistachio exporters? evidence from Iran. Journal of Ekonomi, 4(1): 1-5. Available at https://dergipark.org.tr/en/pub/ekonomi/issue/65571/1074949.
  • Mirzaei, A., Rahmati-Joneidabad, M., Noshad, M. and Alizadeh Behbahani, B. (2020). Evaluating aflatoxin standards of business partners impact on Iran pistachio export. The National Publication of Tarbiat Modares University and Association of Food Scientists and Technologists of Iran (AFSTI), Food Science and Technology (FSCT), 17(102): 1-10. DOI: 10.29252/fsct.17.05.01. (Persian)
  • Mohammadi, H. and Saki Hani, F. (2014). Factors affecting the supply of pistachio exports in Iran. Agricultural Economics Research, 7(26): 63-81. ‌(Persian)
  • Nabieyan, S., Safaei, S.S. and Mehrabi, H. (2021). Dynamics of pistachio prices adjustment in global market and export market of Iran. 2021 Conference, August 17-31, 2021, Virtual315848, International Association of Agricultural Economists. DOI: 10.22004/ag.econ.315848.
  • Rabadán, A. and Triguero, Á. (2021). Influence of food safety standards on trade: evidence from the pistachio sector. Agribusiness, 37(3): 489-514.
  • Setiawan, R. (2021). Order allocation and purchasing transportation planning in the garment supply chain: a goal-flexible planning approach Doctoral Dissertation, Petra Christian University.
  • Soleimani, Y. and Azad, N. (2017). Identification and ranking of factors affecting the development of Iran's pistachio export using the hierarchical analysis method. Applied Research in Management and Accounting, 2(8): 16-24. (Persian)
  • Statista (2022). Production share of pistachios worldwide in 2021/2022, by country. Available at https://www.statista.com/statistics/933042/global-pistachio-production-by-country/.
  • Taqiei, H. (2019). The effect of product packaging on export promotion (case study: export of saffron and pistachio). Second International Conference on Innovation in Business Management and Economics, Tehran.‌ (Persian)

 

آمار
تعداد مشاهده مقاله: 425
تعداد دریافت فایل اصل مقاله: 327


counter
سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب