| تعداد نشریات | 284 |
| تعداد نشریات سازمان | 82 |
| تعداد شماره‌ها | 3,078 |
| تعداد مقالات | 34,319 |
| تعداد مشاهده مقاله | 47,417,381 |
| تعداد دریافت فایل اصل مقاله | 78,381,374 |
نیازسنجی آموزشی مرکباتکاران شهرستان جهرم در زمینه تجارت الکترونیک کشاورزی با استفاده از الگوی نیازسنجی بوریچ | ||
| پژوهش مدیریت آموزش کشاورزی | ||
| دوره 12، شماره 53، شهریور 1399، صفحه 33-52 اصل مقاله (446.89 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22092/jaear.2021.342032.1698 | ||
| نویسندگان | ||
| رها زارعی* 1؛ غلامحسین زمانی2؛ عبدالرسول شیروانیان3 | ||
| 1دکتری بخش ترویج و آموزش کشاورزی، دانشکده کشاورزی، دانشگاه شیراز، شیراز، ایران. | ||
| 2استاد بخش ترویج و آموزش کشاورزی دانشگاه شیراز، شیراز، ایران | ||
| 3استادیاربخش تحقیقات اقتصادی، اجتماعی و ترویجی، مرکز تحقیقات و آموزش کشاورزی و منابع طبیعی استان فارس، سازمان تحقیقات، آموزش و | ||
| چکیده | ||
| هدف این پژوهش، سنجش نیازهای آموزشی مرکباتکاران شهرستان جهرم در زمینه تجارت الکترونیک کشاورزی با استفاده از الگوی نیازسنجی بوریچ بود. بدین منظور از دیدمان تحقیق کمّی بر پایه مطالعه میدانی استفاده شد. جامعه آماری پژوهش را مرکباتکاران دو بخش خفر و مرکزی شهرستان جهرم که کانون تولید مرکبات در این شهرستان هستند، تشکیل دادند (906=N). برای تعیین حجم نمونه از جدول کرجسی و مورگان استفاده شد و شمار 270 مرکباتکار با استفاده از روش نمونهگیری تصادفی طبقهبندی با انتساب متناسب انتخاب شدند. برای گردآوری دادهها از پرسشنامه دو بخشی استفاده شد. روایی ظاهری پرسشنامه توسط تنی چند از خبرگان و پایایی پرسشنامهها با استفاده از مقادیر آلفای ترتیبی 88/0 و 92/0 به‌ترتیب، برای متغیرهای اهمیت و متغیرهای توانمندی، تایید شد. برمبنای میانگین وزنی نمرههای تفاوت میزان اهمیت و میزان توانمندی، از بین 28 موضوع آموزشی، 18 مورد اولویتهای آموزشی قلمداد شدند. به منظور توسعه فعالیتهای تجارت الکترونیک، ایجاد و یا تقویت اولویتهای آموزشی باید در صدر برنامههای آموزشی قرار گیرد. همچنین نتایج آماره F آزمون تحلیل واریانس یک سویه نشان داد که نیازهای آموزشی گروههای پیرتر و با سطح تحصیلات کمتر نسبت به افراد جوانتر و سطح تحصیلات بیشتر در زمینه تجارت الکترونیک بیشتر میباشد. نتایج تحلیل رگرسیون چندمتغیره نیز نشان داد که متغیرهای سن، سطح تحصیلات و درآمد در قالب یک مدل میتوانند 8/39 درصد از تغییرهای متغیر نیازهای آموزشی را تبیین کنند. | ||
| کلیدواژه‌ها | ||
| تجارت الکترونیک کشاورزی؛ شایستگی های حرفه ای؛ مرکبات کاران | ||
| عنوان مقاله [English] | ||
| Educational Need Assessment of Jahrom County Citrus Growers in Agricultural E-commerce Using the Borich Need Assessment Model | ||
| نویسندگان [English] | ||
| Raha Zarei1؛ Gholam Hossein Zamani2؛ Abdolrassol Shirvanian3 | ||
| 11Ph.D, Department of Agricultural Extension and Education, School of Agriculture, Shiraz University, Shiraz, Iran. | ||
| 2Professor, Department of Agricultural Extension and Education, School ofAgriculture, Shiraz University,Shiraz, Iran. | ||
| 3AssistantProfessor ofEconomic,Social and Extension Research Department, Fars Agricultural and NaturalResourcesResearch and Education Center, AREEO,Shiraz, Iran. | ||
| چکیده [English] | ||
| The objective of this study was to assess the educational needs of Jahrom citrus growers in agricultural e-commerce using the Borich need assessment model. For this purpose, a quantitative research method based on the survey was used. The statistical population consisted of Khafr and central parts of Jahrom county, which are the center of citrus production in this county (N = 906). The Krejcie and Morgan table was used to determine the sample size. 270 citrus growers were selected by the stratified random sampling method with the appropriate assignment from two parts of Khafr and central of Jahrom county. A two-part questionnaire was used for data collection. The validity of the questionnaire was confirmed by a number of experts and the reliability of the questionnaires was confirmed using ordinal alpha values of 0.88 and 0.92, respectively, for the variables of importance and ability. According to the mean weighted discrepancy scores between importance and capability, among 28 educational topics, 18 were identified as the educational priorities. In order to develop e-commerce activities, creating/strengthening of these should be placed at the top of the training programs. The results of the F-statistic of one-way ANOVA test showed that the educational needs of older and less educated groups were higher than those of younger and more educated individuals. The results of multivariate regression analysis also showed that the variables of age, level of education and income in a model could explain 39.8% of the variations of educational needs. | ||
| کلیدواژه‌ها [English] | ||
| Agricultural Electronic Commerce, Professional Competencies, Citrus Growers | ||
| مراجع | ||
|
احمدوند، م.، احمدی کیش، ع. (1395). نیازسنجی آموزشی پرورش دهندگان قزل آلای رنگین کمان در شهرستان بویراحمد. فصل نامه پژوهش مدیریت آموزش کشاورزی، 37، 130-119. سازمان جهاد کشاورزی استان فارس. (1396). آمارنامه کشاورزی استان فارس در سال 1395. اداره آمار و فناوری اطلاعات، معاونت برنامه‌ریزی و امور اقتصادی، سازمان جهاد کشاورزی فارس. شیراز. صبوری، م.، ثمری، د.، درستی زاده، م. (1395). مطالعه نیازهای آموزشی گلخانه داران شهرستان ورامین با اقتباس از مدل بوریچ. مجله تحقیقات اقتصاد و توسعه کشاورزی ایران، 2-47 (1): 257-249. عباسی رستمی، ع.، ذبیح اله نژاد، ن.، چرمچیان لنگرودی، م. (1393). مدل یابی نیازهای آموزشی مهندسان ناظر کشت و تولید برنج شرکتهای خدمات مشاورهای کشاورزی استان مازندران. فصل نامه پژوهش مدیریت آموزش کشاورزی، 31، 28-18.
Abdel-Maksoud, B. M., & Saknidy, S. (2016). A New Approach for Training Needs Assessment. Journal of Human Resource and Sustainability Studies, 4(02), 102. Aesaert, K., & Van Braak, J. (2015). Gender and socioeconomic related differences in performance based ICT competences. Computers & Education, 84, 8-25. Agahi, H., Alibaygi, A., Ghasemi, J., & Ghambarali, R. (2012). Training needs assessment of fish farmers in Dalaho Township in Kermanshah province. International Journal of Agriculture: Research and Review, 2(Special issue), 991-997. Alberto, R., Giulia, S., Mauro, G., & Cristina, M. (2014). A New Paradigm for Packaging Design in Web-based Commerce. International Journal of Engineering Business Management, 6, 14. Alibaygi, A., & Zarafshani, K. (2008). Training needs of Iranian extension agents about sustainability: The use of Borichs need assessment model. African Journal of Agricultural Research, 3(10), 681-687. Alipour, H., Hoseinbeyki, A., Johed, M., Rahnama, H., & Sharifnia, M. (2013). A review on citrus production and export marketing strategies in mazandaran province, Iran. Middle-East of Scientific Research, 14(10), 1375-1380. Angeles, R., & Nath, R. (2005). Critical success factors for the implementation of business-to-business electronic procurement. Communications of the IIMA, 5(1), 2. Asadihkoob, H., & Ebrahimi, M. S. (2014). Challenges and Strategies of E-Commerce in Iran’s Agriculture. Agricultural Communications, 2(1), 80-88. Bodini, A., & Zanoli, R. (2011). Competitive factors of the agro-food e-commerce. Journal of Food Products Marketing, 17(2-3), 241-260. Borich, G. D. (1980). A needs assessment model for conducting follow-up studies. Journal of teacher education, 31(3), 39-42. Cai, Y., Lang, Y., Zheng, S., & Zhang, Y. (2015). Research on the influence of e-commerce platform to agricultural logistics: an empirical analysis based on agricultural product marketing. International Journal of Security and Its Applications, 9(10), 287-296. Cannon, J. G., Kitchel, A., & Duncan, D. W. (2012). Perceived teaching and learning professional development needs of Idaho secondary career and technical education teachers. The Researcher, 24(1), 43-54. Carpio, C. E., Isengildina-Massa, O., Lamie, R. D., & Zapata, S. D. (2013). Does e-commerce help agricultural markets? The case of MarketMaker. Choices, 28(4), 1-7. Chaudhry, A., Ahmad, M., Ali, T., & Zafar, M. I. (2016). Identification and Prioritization of training needs of Agri. Extension Perdonnel Working in the Punjab, Pakistan. J. Agric. Res, 54(2), 313-320. Cortina, J. M. (1993). What is coefficient alpha? An examination of theory and applications. Journal of applied psychology, 78(1), 98-104. Darch, H., & Lucas, T. (2002). Training as an e-commerce enabler. Journal of workplace learning, 14(4), 148-155. Darch, H., & Lucas, T. (2002). Training as an e-commerce enabler. Journal of workplace learning, 14(4), 148-155. Ehmke, C., Ernst, S. C., Hopkins, J. W., & Tweeten, L. G. (2001). The market for e-commerce services in agriculture. Retrieved from http://www.agecon.purdue.edu/cab/research/articles/ecommarket.pdf.
Eid, R., Trueman, M., & Moneim Ahmed, A. (2002). A cross-industry review of B2B critical success factors. Internet research, 12(2), 110-123. Elhamoly, A. I., Koledoye, G., & Kamel, A. (2014). Assessment of training needs for Egyptian extension specialists (SMSs) in organic farming field: Use of the Borich needs model. Journal of Agricultural & Food Information, 15(3), 180-190. Felix, E. (2015). Marketing challenges of satisfying consumers changing expectations and preferences in a competitive market. International Journal of Marketing Studies, 7(5), 41. Garton, B. L., & Chung, N. (1997). An assessment of the inservice needs of beginning teachers of agriculture using two assessment models. Journal of Agricultural Education, 38, 51-58. Gilaninia, S., Mousavian, S., Ghorbani, S., Najafpour, A., Najibzadeh, M., Esmaeili, H., & Zadbagher, F. (2011). Challenges application of e-commerce in Iran. Institute of Interdisciplinary Business Research. Interdisciplinary Journal of Contemporary Research in Business, 3(8), 497-507. Goli, I., Langerodi, M. C., & Shahbazi, I. (2013). Modeling the educational needs of the rice cultivating women in Sari, a township of Mazandaran Province, using Borich's Model. International Journal of Agriculture and Crop Sciences (IJACS), 6(10), 583-592. Goodwin, J. N., & Gouldthorpe, J. L. (2013). " Small" farmers, big challenges: A needs assessment of Florida small-scale farmers' production challenges and training needs. Journal of Rural Social Sciences, 28(1). Gul, A., Mutlu, S., & Bal, T. (2004). Informatics in food industry in Cukurova Region of Turkey. Information Technology Journal, 3(2), 133-138. Han, G., & Martin, R. A. (2018). Teaching and Learning about Biomass Energy: The Significance of Biomass Education in Schools. Sustainability, 10(4), 996. Hashemi, S. M., Hosseini, S. M., & Damalas, C. A. (2009). Farmers' competence and training needs on pest management practices: Participation in extension workshops. Crop Protection, 28(11), 934-939. Henderson, J. (2001). Networking with E-commerce in Rural America. Main Street Economist(Sep). Henderson, J., Dooley, F., & Akridge, J. (2004). Internet and e-commerce adoption by agricultural input firms. Review of Agricultural Economics, 26(4), 505-520. Huo, Y., & Mu, H. (2017). Research on the Development of E-commerce Model of Agricultural Products. Paper presented at the MATEC Web of Conferences. Igarashi, M., Suveges, L., & Moss, G. (2002). A comparison of two methods of needs assessment: implications for continuing professional education. Canadian Journal of University Continuing Education, 28(1), 57-76. Korzeniowski, A., & Jasiczak, J. (2005). Accomplishment of selected package functions in e-commerce. LogForum, 1(1), 1-7. Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), 607-610. Laudon, K. C., & Traver, C. G. (2018). E-commerce 2017. Lawrence, J. E., & Tar, U. A. (2010). Barriers to e-commerce in developing countries. Information, society and justice journal, 3(1), 23-35. Lin, C.-C., Wu, H.-Y., & Chang, Y.-F. (2011). The critical factors impact on online customer satisfaction. Procedia Computer Science, 3, 276-281.
Liu, H., Wang, Y., & Xie, K. (2013). Agricultural E-Commerce Sites Evaluation Research. International Journal of Business and Social Science, 4(17). Lu, J. (2015). The Entire E-commerce Application in Guangxi Fruit Industry. Paper presented at the 2015-1st International Symposium on Social Science. Man, N. B., Saleh, J. M., Hassan, S., Zidane, F. H., Nawi, N. M., & Umar, S. (2016). Training needs of agricultural extension agents using Borich Needs Assessment Model. Asian Journal of Agricultural Extension, Economics & Sociology, 13(1), 1-19. Mangkunegara, A. P., & Waris, A. (2015). Effect of training, competence and discipline on employee performance in company (case study in PT. Asuransi Bangun Askrida). Procedia-Social and Behavioral Sciences, 211, 1240-1251. McCampbell, M., Schut, M., Van den Bergh, I., van Schagen, B., Vanlauwe, B., Blomme, G., . . . Leeuwis, C. (2018). Xanthomonas Wilt of Banana (BXW) in Central Africa: Opportunities, challenges, and pathways for citizen science and ICT-based control and prevention strategies. NJAS-Wageningen Journal of Life Sciences, 86, 89-100. McCawley, P. F. (2009). Methods for conducting an educational needs assessment. University of Idaho, 23. Milovanović, S. (2014). The role and potential of information technology in agricultural improvement. Economics of Agriculture, 61(297-2016-3583), 471-485. Mitić, S., Nikolić, M., Jankov, J., Vukonjanski, J., & Terek, E. (2017). The impact of information technologies on communication satisfaction and organizational learning in companies in Serbia. Computers in Human Behavior, 76, 87-101. Nisar, T. M., & Prabhakar, G. (2017). What factors determine e-satisfaction and consumer spending in e-commerce retailing? Journal of retailing and consumer services, 39, 135-144. Sajeev, M., Singha, A., & Venkatasubramanian, V. (2012). Training needs of farmers and rural youth: An analysis of Manipur State, India. Journal of Agricultural Sciences, 3(2), 103-112. Shahdad Nejad, N., & Nakhaie, H. (2011). The role of culture in the development of electronic commerce. Paper presented at the 3rd International Conference on Information and Financial Engineering, Singapore. Strzebicki, D. (2011). Selling of agricultural products via the Internet. Polityki Europejskie. Finanse i Marketing, 5(54), 176- 196176- 196196. Strzębicki, D. (2015). The development of electronic commerce in agribusiness–The polish example. Procedia Economics and Finance, 23, 1314-1320. Treiblmaier, H., Pinterits, A., & Floh, A. (2008). Success factors of internet payment systems. International journal of electronic business, 6(4), 369-385. Umar, S., Man, N., Nawi, N. M., Latif, I. A., & Samah, B. A. (2017). Core competency requirements among extension workers in peninsular Malaysia: Use of Borich’s needs assessment model. Evaluation and program planning, 62, 9-14. Wang, J., Zhu, X., & Zhang, C. (2016). Models of China’s E-commerce in the agricultural sector: An exploratory study. International Journal of u-and e-Service, Science and Technology, 9(4), 389-400. Witkin, B., & Altschuld, J. (2000). From needs assessment to action: transforming needs into solution strategies. In: Thousand Oaks, CA: Sage Publications, Inc. Xiaoping, Z., Chunxia, W., Dong, T., & Xiaoshuan, Z. (2009). B2B E-marketplace adoption in agriculture. Journal of software, 4(3), 232-239. Zapata, S. D., Isengildina-Massa, O., Carpio, C. E., & Lamie, R. D. (2016). Does E-Commerce Help Farmers’ Markets? Measuring the Impact of MarketMaker. Journal of Food Distribution Research, 47(856-2016-58222), 1. | ||
|
آمار تعداد مشاهده مقاله: 712 تعداد دریافت فایل اصل مقاله: 469 |
||