اخبار و اعلانات

 آمار

تعداد نشریات286
تعداد نشریات سازمان84
تعداد شماره‌ها2,873
تعداد مقالات32,558
تعداد مشاهده مقاله42,482,690
تعداد دریافت فایل اصل مقاله19,247,729
رئیسی, ابوبکر, شیهکی تاش, مهیم, سالارزهی, حبیب‌الله. (1399). تحلیل راهبردی توسعه گردشگری روستایی در شهرستان سرباز. سامانه مدیریت نشریات علمی, 23(3), 153-186. doi: 10.30490/rvt.2020.283047.1049
ابوبکر رئیسی; مهیم شیهکی تاش; حبیب‌الله سالارزهی. "تحلیل راهبردی توسعه گردشگری روستایی در شهرستان سرباز". سامانه مدیریت نشریات علمی, 23, 3, 1399, 153-186. doi: 10.30490/rvt.2020.283047.1049
رئیسی, ابوبکر, شیهکی تاش, مهیم, سالارزهی, حبیب‌الله. (1399). 'تحلیل راهبردی توسعه گردشگری روستایی در شهرستان سرباز', سامانه مدیریت نشریات علمی, 23(3), pp. 153-186. doi: 10.30490/rvt.2020.283047.1049
رئیسی, ابوبکر, شیهکی تاش, مهیم, سالارزهی, حبیب‌الله. تحلیل راهبردی توسعه گردشگری روستایی در شهرستان سرباز. سامانه مدیریت نشریات علمی, 1399; 23(3): 153-186. doi: 10.30490/rvt.2020.283047.1049

تحلیل راهبردی توسعه گردشگری روستایی در شهرستان سرباز

روستا و توسعه
دوره 23، شماره 3 - شماره پیاپی 91، آذر 1399، صفحه 153-186    اصل مقاله (384.48 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.30490/rvt.2020.283047.1049
نویسندگان
ابوبکر رئیسی1؛ مهیم شیهکی تاش* 2؛ حبیب‌الله سالارزهی3
1مدرس کارآفرینی، دانشگاه علمی کاربردی استان سیستان و بلوچستان، زاهدان ایران.
2استادیار اقتصاد توسعه، دانشگاه سیستان و بلوچستان، زاهدان، ایران.
3دانشیار مدیریت دولتی، دانشگاه سیستان و بلوچستان، زاهدان، ایران.
چکیده
تحقیق حاضر، با روش توصیفی– پیمایشی، با هدف تحلیل راهبردی توسعه گردشگری روستایی در شهرستان سرباز انجام شد. جامعه آماری پژوهش کارشناسان و فعالان ادارات مرتبط با حوزه گردشگری این شهرستان به تعداد دویست نفر (کارشناسان ادارات بخشداری، فرمانداری، کمیته امداد، میراث فرهنگی، اداره کار و شهرداری) بودند که از آن میان، با استفاده از جدول کرجسی- مورگان و روش نمونه‌گیری تصادفی طبقه‌ای، 130 نفر به‌عنوان نمونه انتخاب شدند. گردآوری اطلاعات و داده‌های مورد نیاز به روش بررسی‌های اسنادی و کتابخانه‌ای و مطالعات میدانی صورت گرفت و برای تحلیل اطلاعات، با بهره‌گیری از شیوه (SWOT)، نقاط قوت، نقاط ضعف، فرصت‌ها و تهدیدهای گردشگری تجزیه‌وتحلیل و راهبردهای ممکن برای توسعه گردشگری منطقه تدوین شد. بر اساس نتایج پژوهش، از بین نقاط قوت، وجود جاذبه‌های طبیعی با وزن نسبی 248/0 و از بین فرصت‌ها، اعتقاد مسئولان به اشتغال‌زایی ازطریق توسعه گردشگری با وزن نسبی 238/0 در اولویت اول قرار گرفتند؛ همچنین، مهم‌ترین راهبرد کاربردی برای توسعه گردشگری روستایی در شهرستان سرباز راهبرد SO با وزن نسبی 332/0 ارزیابی شد. بنابراین، بهره‌گیری از توسعه بازارها و نمایشگاه‌های فصلی در روستاها و شهرهای اطراف و عرضه محصولات گرمسیری، تأسیس پارک میوه‌های گرمسیری، ایجاد اقامتگاه‌های بوم‏گردی حاشیه رودخانه سرباز و تأکید بر حمایت مسئولان دولتی از اشتغال‌زایی در روستاهای دارای جاذبه‌های گردشگری از کاربردی‌ترین راهبردهای مناسب SO به‏شمار می‌روند.
کلیدواژه‌ها
گردشگری؛ گردشگری روستایی؛ سوات (SWOT)؛ سرباز (شهرستان)
عنوان مقاله [English]
Strategic Analysis of Rural Tourism Development in Sarbaz County of Iran
نویسندگان [English]
A. Raisi1؛ M. Sheihaki Tash2؛ H. Salarzehi3
1Lecturer in Entrepreneurship, Sistan and Baluchestan University of Applied Science and Technology, Zahedan, Iran.
2Assistant Professor of Development Economics, University of Sistan and Baluchestan, Zahedan, Iran.
3Associate Professor of Government Management, University of Sistan and Baluchestan, Zahedan, Iran.
چکیده [English]
This descriptive survey study aimed at a strategic analysis of rural tourism development in Sarbaz County, Sistan and Baluchestan province of Iran. The statistical population consisted of experts and activists of tourism related departments of the county including 200 experts (from District Office,, Governor’s Office, Relief Committee, Cultural Heritage Organization, Labor Department and Municipality); among them, 130 people were selected as sample size using Morgan table and stratified random sampling method. The required data were collected through documentary and library surveys as well as field studies and analyzed by SWOT technique using the strengths, weaknesses, opportunities and threats of tourism and possible strategies for tourism development in the region. According to the results, the natural attractions with a relative weight of 0.248 among the strengths and the authorities’ belief in employment generation through the tourism development with a relative weight of 0.238 among the opportunities were found to be the highest priorities; also, SO strategy with a relative weight of 0.332 was considered as the most important practical strategy for the rural tourism development in Sarbaz County. Therefore, taking advantage of the development of seasonal markets and exhibitions in the surrounding villages and towns and the supply of tropical products, the establishment of tropical fruit parks, the establishment of eco-tourism resorts along the Sarbaz River, and the emphasis on government support for employment in the most tourist-friendly villages were recommended within the SO strategies.
کلیدواژه‌ها [English]
Tourism, Rural Tourism, SWOT, Sarbaz (County)
مراجع
  1. Abdolmanafi, T. and Azkia, M. (2011). Factors affecting tourism industry in Kelardasht village. Journal of Agricultural Extension and Education Researches, 4(1): 100-113. (Persian)
  2. Afrakhteh, H. (2009). Rural management with emphasis on Iran. Tehran: Ganj-e Honar Publication. (Persian)
  3. Akbarian Ronizi, S.R. and Rezvani, M.R. (2015). Analyzing the sustainability of tourism development in rural areas (case study: central district of Damavand County). Human Resource Research, 47(1): 81-95. (Persian)
  4. Ali-Ahmadi, A., Malekan, H.S. and Ebrahimi, M. (2004). Strategic planning of information and communication technology. Tehran: Production of Knowledge Publishing. (Persian)
  5. Balooch Mahdiabadi, F., Salarzehi, H., Tabavar, A.A. and Imani, A. (2015). Identification and prioritization of urban entrepreneurship strategies in the municipality with analytical hierarchy process (AHP) appraoch. Master's Thesis, Entrepreneurship Management, Faculty of Management, Sistan and Baluchestan University. (Persian)
  6. Barkauskas, V., Barkauskienė, K. and Jasinskas, E. (2015). Analysis of macro environmental factors influencing the development of rural tourism: Lithuanian case. Procedia-Social and Behavioral Sciences, 213: 167-172.
  7. Campón-Cerro, A.M., Hernández-Mogollón, J.M. and Alves, H. (2017). Sustainable improvement of competitiveness in rural tourism destinations: the quest for tourist loyalty in Spain. Journal of Destination Marketing and Management, 6(3): 252-266.
  8. Cooper, K., Fletcher, J., Gilbert, D. and Hill, A.V. (2001). Principles and tourism trends. Translated by A. Ghamiran. Tehran: Faradam Publication. (Persian)
  9. Dadvarkhani, F., Rezvani, M., Gheshlagh, S.I. and Khadijeh, B. (2011). Analysis of the role of tourism in development of entrepreneurial characteristics and entrepreneurial tendency among rural youth (case study: Kandovan and Skandan villages of Osku). Quarterly Journal of Human Geography, 44(78): 169-195. (Persian)
  10. Danaeifard, H. and Mozaffari, Z. (2008). Improvement of validity and reliability in qualitative management research; a comprehensive approach to research audit strategies. Journal Management Research, 1(1): 131-162. (Persian)
  11. Dewi, L.K.Y. (2014). Modeling the relationships between tourism sustainable factors in traditional village of Pancasari. Procedia-Social and Behavioral Sciences, 135: 57-63.
  12. Farzini, M. (2005). Understanding the place and basis of activity of tourism cooperatives in the world and Iran. Journal of Tourism Studies, 8: 1-21. (Persian)
  13. Fons, M.V.S., Fierro, J.A.M. and Patiño, M.G.Y. (2011). Rural tourism: a sustainable alternative. Applied Energy, 88(2): 551-557.
  14. Ghadiri-Masoum, M., Mahdavi, M., Salmani, M. and Barghi, H. (2007). Investigating the relationship between geographic foundations and distribution of rural areas in dry areas (case study: villages of Khour and Biabanak County of Naein). Research Journal of Isfahan University, 3(24): 110-124. (Persian)
  15. Ghanbari, S., Dehghan, M.H. and Anari, M.H.M. (2016). Factors influencing entrepreneurship development in rural tourism in the central villages of Anar County. Journal of Tourism Management Studies, 10(32): 1-20. (Persian)
  16. Ghanbari, S., Ghasemi, M. and Pourjapari, M. (2013). Investigating the impacts of tourism on rural development from the perspective of the host community (case study: Mahan district of Kerman). Journal of Geographical Planning of Space, 3(9): 19-46. (Persian)
  17. Ghanein, M., Dadvarkhani, F. and Baqaee, L. (2012). Evaluation of entrepreneurial environment in rural tourism (case study: Oraman region). Rural Research, 2(3): 123-199. (Persian)
  18. Ghanian, M., Omid, M. and Ghoochani, J. (2014). An application of European Performance Satisfaction Index towards rural tourism: the case of western Iran. Tourism Management Perspectives, 12: 82-77. (Persian)
  19. Gharekhloo, M. (2007). Geography of tourism and leisure planning. Tehran: Iranian Student Book Agency (ISBA). (Persian)
  20. Ghasemi, M., Javan, J. and Pasandideh, M. (2006). Rural tourism (Ahmadabad district of Mashhad). Sabzevar: Ajand. (Persian)
  21. Ghobadi, P., Papzan, A., Zarafshani, K. and Geravandi, S. (2012). Study of rural tourism status in Khaneghah village from the viewpoint of rural people using the basic theory. Quarterly Journal of Housing and Rural Environment, 137(37): 71-82. (Persian)
  22. Ghorbani, R., Zadvali, F. and Zadvali-Khajah, S. (2014). Assessment of negative impacts of tourism development on tourist-attracting villages (case study: Kandovan village, Osku County). Journal of Regional Planning, 4(15): 103-118. (Persian)
  23. Hanger, J.D. and Wheelen, T.L. (2007). Essentials of strategic management. Translated by S.M. Erabi and D. Izadi. Tehran: Office of Cultural Research. (Persian)
  24. Imani, B. (2009). Tourism impacts in rural development (case study: Sarayan Ardabil Spa Village). Master's Degree in Geography and Rural Planning, Faculty of Geography, University of Tehran. (Persian)
  25. Imani, B. and Ebrahimi, E. (2012). An introduction to development of rural tourism (a case study of Sarein district in Ardabil province). Islamic Azad University: Printing and Publishing Organization in Cooperation with Germi Unit. (Persian)
  26. Karroubi, M. (2003). Culture and tourism. Quarterly Journal of Tourism Studies, 2: 23-47. (Persian)
  27. Khorshid, S. and Ranjbar, R. (2009). Strategic analysis: SWOT matrix strategy formulation and fuzzy multi decomposition decision making techniques. Industrial Management Journal of Islamic Azad University, 5(12): 19-39. (Persian)
  28. Liu, Z. (2003). Sustainable tourism development: a critique. Journal of Sustainable Tourism, 11(6): 459-475.
  29. Mili, N. (2012). Rural tourism development: an overview of tourism in the Tipam Phakey village of Naharkatia in Dibrugarh district, Assam (India). International Journal of Scientific and Research Publications, 2(12): 1-3.
  30. Molaee Hashjin, N., Donnlin, K. and Hassannejad, M. (2011). Analysis of tourism outcomes in the uncertainty of rural settlements (case study: Baladeh Kojour village, Nowshahr County). Regional Planning Quarterly, 2(1): 1-14. (Persian)
  31. Motiei Langroudi, S.H. and Imani, B. (2006). The role of tourism in Iran's rural economy. Journal of Geographic Sciences, 3: 2-20. (Persian)
  32. Musarò, P. (2014). Responsible tourism as an agent of sustainable and socially-conscious development: reflections from the Italian case. Recerca Revista de pensament i anàlisi, 15(15): 93-107. Available at https://www.researchgate.net/deref/http%3A%2F%2Fdx.doi.org%2F10.6035%2FRecerca.15.5
  33. Pouranjnar, G., Salarzehi, H. and Tabavar, A. (2016). Identification and ranking of entrepreneurial development strategies of rural tourism in Golestan province with a combined SWOT-AHP Approach. Village and Development Quarterly, 19(2): 107-129. (Persian)
  34. Privitera, D. (2009). Factors of development of competitiveness: the case of organic-agritourism. Available at: https://www.researchgate.net/publication/46472629.
  35. Qaderi, Z. (2004). Principles for sustainable development of rural tourism. Tehran: Organization of Iran’s Municipalities and Village Administrators. (Persian)
  36. Sanaei, M. (2007). The role and function of tourism in sustainable development of rural areas, case study: Kelardasht village. Master's Thesis, Faculty of Geography, Tehran University. (Persian)
  37. Sepahvand, R., Jafari, M., Sepahvand, L. and Ahmadi, A. (2018). Strategic planning for development of rural ecotourism in the viewpoint of people (case study: village of Istgah Bisheh). Quarterly Journal of Human Geography, 5(2): 260-276. (Persian)
  38. Shamsoddini, A., Amini, Z., Piroozi, E. and Rezaei, M. (2015). An analysis on strategic planning of tourism development in Kazeroon County (using the techniques of SWOT and Butler). Geographical Planning of Space, 6(22): 25-42. (Persian)
  39. Yüksel, İ. and Dagdeviren, M. (2007). Using the analytic network process (ANP) in a SWOT analysis- case study for a textile firm. Information Sciences, 177(16): 3364-3382.
  40. Zarafshani, K., Sharafi, L., Gravandi, S. and Ghobadi, P. (2013). Investigating the impacts of tourism development on promoting socio-economic indicators of rural areas: a case study of Rijab tourism area in Kermanshah province. Journal of Space Economics and Rural Development, 2(3): 119-134. (Persian)
  41. Zhou, L. (2014). Online rural destination images: tourism and rurality. Journal of Destination Marketing and Management, 3(4): 227-240.
آمار
تعداد مشاهده مقاله: 946
تعداد دریافت فایل اصل مقاله: 437


counter
سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب