| تعداد نشریات | 284 |
| تعداد نشریات سازمان | 82 |
| تعداد شماره‌ها | 3,036 |
| تعداد مقالات | 33,971 |
| تعداد مشاهده مقاله | 45,666,813 |
| تعداد دریافت فایل اصل مقاله | 76,592,536 |
Marketing Margin Analysis of Jujube (Case Study: Birjand) | ||
| Journal of Medicinal plants and By-products | ||
| مقاله 11، دوره 6، شماره 1، تیر 2017، صفحه 91-96 اصل مقاله (70.32 K) | ||
| شناسه دیجیتال (DOI): 10.22092/jmpb.2017.113154 | ||
| نویسنده | ||
| Seyed Yaghoub Zeraatkish* | ||
| Department of Agricultural Economics,Science and Research Branch,Islamic Azad University,Tehran ,Iran | ||
| چکیده | ||
| Among Medical products, jujube (Ziziphus jujuba Mill.) is very important due to its very high nutritional value. Jujube as one of the most valuable medicinal plants can play an important role in Iran's non-oil exports. In spite of this fact, unfortunately, the production, distribution and marketing of this product are confronted with a number of obstacles. Therefore, this study can help for identifying the market layers challenges of this product in accordance with the production. Since, the retail price has a significant effect on the marketing margin, if the margin control and preventing its increase is desired, it is necessary to adopt appropriate strategies as applying continuous monitoring, and avoid volatility and rising of prices. It seems the pattern of changes in retail jujube prices is similar to the pattern of changes in producer prices. The retail-margin function is influenced by retail price, retailer cost and the wholesale margin. The results of estimating of the marketing margin function indicate that the marketing margin have a direct relationship with the retail price. | ||
| کلیدواژه‌ها | ||
| jujube؛ Marketing؛ Market margin | ||
| مراجع | ||
|
1. Penn State College of Agricultural Sciences -Agricultural Marketing, Industry, Mine and Trade Org of Bushehr province. 2012.
2. Wohlgenant MK, Mullen J. Modeling the farm retail price spread for beef. West J Agric Economy. 1987;12:119-125.
3. Tavasoli B. Assessing the status and difficulties of marketing in Iran agricultural products, sixth Conf on Iran Agric Econ. 2007;1-11.
4.Karbasi A. Marketing of agricultural products, Nour-e-Elm publications, Hamedan, First Edition. 2009.
5. Golmohammadi F. Medicinal plant of Jujube (ziziphus jujuba) and its indigenous knowledge and economic importance in desert regions in east of Iran: situation and problems.Technol J Engin Appl Sci. 2013;3:493-505,
6. Najafi B. Kazemnejad, M. Agricultural production marketing in Iran. In statute of Researches Planning and Agriultural Economics, Tehran. 2004;21-46.
7. Zohorian A, Karbasi A. Investigate and Export jujube, Nat Conf Jujube, South Khor. 2012.
8. Hoshyari B. Khadivar H. Tomato marketing issues in Fars province (Case study: Kāzirūn County). J Sci Res Dev. 2015;2:105-110.
9. Estakhr, M and Esmaili, K. Economic Analysis of Kabkaab date internal marketing in Kazeroon. J Agric Econom. 2010;2:109-125.
10. Nasabian Sh. Studying the process of comparative advantage of Iran's date export and major world exporters. J Econom Sci. 2010; 6:83-107.
11. Ebiowei KP. Marketing Margin and Determinants of Net Return of Watermelon Marketing In Yenagoa Metropolis of Bayelsa State, Nigeria. J Exp Biol Agric Sci. 2013;1:241-247.
12. Onyemauwa CS. Marketing Margin and Efficiency of Watermelon Marketing in Niger Delta Area of Nigeria. Agricultur Trop ET Subtrop. 2010;43:196-201.
13. Daneshvar Ameri Z, Yazdani S. The analysis of the major effects on shrimp marketing margin. J Agric Sci. 2007;13:282-275.
14. Shirvanian A, Bahauddin N. Evaluation of tomato marketing in Fars Province, case study: Fasa city. Agric Econom Dev. 1999;26:77-98.
15. Tahmasebi A. Factors influencing marketing margin of chicken in Iran, Master's thesis on Agricultural Economics, Islamic Azad University, Science and Research Branch, Tehran. 2009.
16. Esmaili A, Najafi B, Rahmati D. Fish marketing in Hormozgan province. J Agric Econ Res. 2009;1:77-100.
17. Sheikhi F, Moheb U. Evaluation of date marketing and export issues in Khuzestan province, Bank of marketing articles. 2013;1-25. | ||
|
آمار تعداد مشاهده مقاله: 710 تعداد دریافت فایل اصل مقاله: 785 |
||