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کاربرد فرایند تحلیل سلسله مراتبی دررتبه‌بندی شاخص‌های موثر بررقابت پذیری صنعت مبلمان چوبی در ایران | ||
| تحقیقات علوم چوب و کاغذ ایران | ||
| مقاله 5، دوره 30، شماره 4 - شماره پیاپی 53، دی 1394، صفحه 578-594 اصل مقاله (374.14 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22092/ijwpr.2015.102892 | ||
| نویسندگان | ||
| الهام گورزی1؛ آژنگ تاج دینی* 2 | ||
| 1دانشجو/ گروه علوم و صنایع چوب و کاعذ،دانشگاه آزاداسلامی واحد کرج | ||
| 2دانشیار گروه علوم و صنایع چوب و کاغذ، دانشگاه آزاد اسلامی، واحد کرج، | ||
| چکیده | ||
| از دﻻﻳل ﻣﻬﻢ ﻧﺎﻛﺎﻣﻲ ﺷﺮکت‌های ﺗﻮﻟﻴﺪی در ﺑﺎزارﻫﺎی ﺑﻴﻦاﻟﻤﻠﻠﻲ، ﻣﻲﺗﻮان ﺑﻪ ﻋﺪم رﻗﺎﺑﺖﭘﺬﻳﺮی آن‌ها در قیاس با رقبا اﺷﺎره ﻧﻤﻮد، لذا هدف از این مطالعه تعیین و رتبه‌بندی شاخص‌های موثر بر رقابت‌پذیری صنعت مبلمان چوبی ایران با استفاده از فرآیند تحلیل سلسله مراتبی می‌باشد. برای این منظور با مطالعات و بررسی پژوهش‌های صورت گرفته و مصاحبه با تعدادی از کارشناسان متخصص، شاخص‌های موثر بر رقابت‌پذیری صنعت مبلمان چوبی ایران به 4 گروه اصلی و 19 زیرشاخص تقسیم شدند. درجه اهمیت شاخص‌ها و زیرشاخص‌ها پس از اخذ آرای کارشناسان با بکارگیری فرآیند تحلیل سلسله مراتبی تعیین شد. نتایج نشان داد که در میان شاخص‌های سطح اصلی، شاخص‌های اقتصادی، فنی، مواد و مصالح و انسانی به‌ترتیب دارای بالاترین ارزش وزنی می‌باشند. همچنین زیرشاخص طراحی موفق نسبت به سایر زیرشاخص‌ها دارای بالاترین اولویت بوده و بعد از آن زیرشاخص‌های مواد اولیه، مدیریت پایدار، نیروی انسانی متخصص، توسعه استاندارد، عرضه پایدار و برندسازی به‌ترتیب بالاترین اولویت‌ها را به‌خود اختصاص داده‌اند. | ||
| کلیدواژه‌ها | ||
| فرآیند تحلیل سلسله مراتبی؛ رقابت پذیری؛ شاخص؛ زیرشاخص؛ صنعت مبلمان چوبی | ||
| عنوان مقاله [English] | ||
| Applying analytical hierarchy process in ranking of the effective indices on competitiveness of the wooden furniture industry in Iran | ||
| نویسندگان [English] | ||
| Elham Gudarzi1؛ Ajang Tajdini2 | ||
| 1Student/Department of Wood and Paper Science and Technology, Islamic Azad University, Karaj Branch | ||
| چکیده [English] | ||
| One of major causes of the failure production companies in the international markets is referred to the lack of their competitiveness in comparison with competitors. Therefore, the purpose of this study were determining and ranking of the effective indices on competitiveness of Iran’s furniture industry by analytical hierarchy process. ّFor this purpose, reviewing and investigating of researches carried out by others and interviewing with a numbers of especialista,the effective indices on competitiveness of Iran’s wooden furniture industry divided into the 4 main groups and 19 sub-indices.Importance degree of the indices and sub-indices were determined after collecting experts opinion by AHP method.The results showed that mainindicators economic, technical, materials, human being indices have highest weight values respectively. Successful designing sub-indices was dramatically higher than the other sub-indices and after that the sub-indices of raw materials, sustainable managem ent, professional human resources, standard development, sustainable supply, branding have allocated highest priority in AHP method respectively. | ||
| کلیدواژه‌ها [English] | ||
| Analytical Hierarchy Process, Competitiveness Index, Sub-indices, Wood furniture industry | ||
| مراجع | ||
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